Album Review: The Bloody Beetroots – HIDE

Italian producer Sir Bob Cornelius Rifo isn’t your average electronic artist. He is a classically trained musician who can play the organ just as well as he can solo on guitar. He is also the mastermind behind The Bloody Beetroots, known for producing speaker tearing stadium style hard electro. Some essential elements of The Bloody Beetroots are over-driven post-rock guitar riffs paired with crisp arpeggiated lead synths and a swell of shuffling excitement you’d expect from acts like Justice, MSTRKRFT, Boys Noize, and Digitalism. His newest full length album HIDE does not disappoint.

Key Tracks: Spank,” “Out of Sight,” and “All the Girls (Around the World)”

Star studded with no less than ten celebrity appearances, including Paul McCartney, Peter Frampton, and Theophilus London, the album shimmers a broader appeal than prior releases. Fans of The Bloody Beetroots traditional patina of grime and punk-rock influence might feel that the album pushes too far into the realm of Avicii and Calvin Harris with songs that sound more meant for the radio than the club. I think it is the perfect progression. Heavy collaboration and star appearances have been very popular recently. Cue Daft Punk, Calvin Harris, Kanye West, etc. Expect this album to take The Bloody Beetroots to a new level of appeal and popularity.

– Joseph Noga
Account Executive, Education | FirstCom Music

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Fully charged, podium-scaled EDM.

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